Online Promotional Contests...Easy?

In today's society of information overload, getting the attention of a potential customer requires creativity. It's true that Direct Marketing or even more up to the times Email Marketing continues to be an effective way to reach a massive number of customers and prospects at a time, but we are all familiar with the drawbacks. Purchasing lists is expensive and often not targeted enough to be effective, and even opt-in lists within a company's database are sometimes considered useless if marketers aren't careful.

Fortunately, the Internet gives organizations many opportunities towards lead generation. One particular strategy, creating contests to engage an audience and generate potential consumers, is now feasible for companies of all sizes thanks to a few easy-to-use platforms that have recently emerged.

Thanks to advancements in technology, even small Mom 'n' Pop shops can run effective contest campaigns to increase brand awareness and provide an energetic experience for their audience.

Here is a brief rundown of 3 online contest platforms that are quickly gaining visibility in the niche space:

Strutta is the front-runner here because of its simplicity. They offer a Basic (Free), Pro ($499), and Custom plan that allows companies of all sizes create dynamic contest campaigns in minutes.

Wildfire

Wildfire comes in second to Strutta only because it takes a tech-savvier individual to use it. At its core, Wildfire is an application that integrates with social networks like Facebook and Twitter to create truly interactive and viral experiences that "spread like wildfire.”

ContestMachine

They offer a Basic (Free), Pro ($499), and Custom plan that allows companies of all sizes create dynamic contest campaigns in minutes.

L Brooks Signing off folks..