The last time you made a prank call was probably when you were about 12, But Captain Morgan’s launched a promotional campaign last September bringing back your old childhood games.
The promotion targets Captain Morgan’s core customer, 21 to 25 year old males, who can choose from three voicemail scenarios, the “cute girl” at the bar, the “angry boyfriend” or the “un-paid bartender.” The point of the tool is to keep friends communicating about their nights out on the town.
In addition to contributing a persons name and mobile number, people using the tool must also answer a number of questions such as a description of the person the call is going to, where they have run a tab lately, did they order any food and the name of a mutual friend.
The message is sent either directly to voicemail or the recipients' phone rings once and then the message goes to voicemail, depending on the recipient’s phone carrier.
Check it out. Go to CallingAllCaptains.com
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