Social Media Revolution

Watched this video in my Event Marketing class today..so POWERFUL had to share with all of you :)
CHECK IT OUT
*Double click screen to view original YouTube link.

Calling all Crictics..Captain Morgan's Voicemail a Success or Failure?

The last time you made a prank call was probably when you were about 12, But Captain Morgan’s launched a promotional campaign last September bringing back your old childhood games.

The promotion targets Captain Morgan’s core customer, 21 to 25 year old males, who can choose from three voicemail scenarios, the “cute girl” at the bar, the “angry boyfriend” or the “un-paid bartender.” The point of the tool is to keep friends communicating about their nights out on the town.

In addition to contributing a persons name and mobile number, people using the tool must also answer a number of questions such as a description of the person the call is going to, where they have run a tab lately, did they order any food and the name of a mutual friend.

The message is sent either directly to voicemail or the recipients' phone rings once and then the message goes to voicemail, depending on the recipient’s phone carrier.

Check it out. Go to CallingAllCaptains.com

Think about it?

"In the beginning it was just about the business – now it’s about the brand."
-Richard Branson

Online Promotional Contests...Easy?

In today's society of information overload, getting the attention of a potential customer requires creativity. It's true that Direct Marketing or even more up to the times Email Marketing continues to be an effective way to reach a massive number of customers and prospects at a time, but we are all familiar with the drawbacks. Purchasing lists is expensive and often not targeted enough to be effective, and even opt-in lists within a company's database are sometimes considered useless if marketers aren't careful.

Fortunately, the Internet gives organizations many opportunities towards lead generation. One particular strategy, creating contests to engage an audience and generate potential consumers, is now feasible for companies of all sizes thanks to a few easy-to-use platforms that have recently emerged.

Thanks to advancements in technology, even small Mom 'n' Pop shops can run effective contest campaigns to increase brand awareness and provide an energetic experience for their audience.

Here is a brief rundown of 3 online contest platforms that are quickly gaining visibility in the niche space:

Strutta is the front-runner here because of its simplicity. They offer a Basic (Free), Pro ($499), and Custom plan that allows companies of all sizes create dynamic contest campaigns in minutes.

Wildfire

Wildfire comes in second to Strutta only because it takes a tech-savvier individual to use it. At its core, Wildfire is an application that integrates with social networks like Facebook and Twitter to create truly interactive and viral experiences that "spread like wildfire.”

ContestMachine

They offer a Basic (Free), Pro ($499), and Custom plan that allows companies of all sizes create dynamic contest campaigns in minutes.

L Brooks Signing off folks..

I knew this day would come, the day I would finally start my own official blog. For all you folks out there, this blog will follow me throughout my journey of becoming an expert in Promotions.

Step 1:

DEFINE PROMOTION?

Being a 3rd year advertising and integrated marketing student defining this word seemed to come pretty simple for me. Promotions are all about getting a MESSAGE across. Further more this message needs to provide your customers with some information on the brand or product.

Throughout my journey we are going to look into some guru's of the industry who have already mastered the skills of Promotions. With a combination of videos, books and other blogs, we can all become experts in promotions.

L.B signin off folks..its time for me to start becoming an expert :)