This month, and throughout the month of April, one million Ghirardelli Chocolate Squares will be handed out to people in a number of major metropolises as part of a promotional campaign that is the largest undertaking in the brand's history.
The campaign, “A Million Moments of Timeless Pleasure,” turns on highlighting one million everyday occasions that would offer a reason to unwrap a square of chocolate and indulge. The sampling tour will hit 10 cities: Atlanta, Boston, Chicago, Dallas, Miami, Los Angeles, New York City, Philadelphia, San Francisco and Washington, D.C. As each of the one million consumers is handed a piece of chocolate they will be encouraged to enter a sweepstakes, the anchor of the program.
Consumers who enter the sweeps will submit a “Ghirardelli moment” or a description of when they enjoyed their free sample.
At the dedicated Web site visitors will find information about the sweeps, which ends Oct. 31, and a live Web cam of thousands of people's “moments” that are being broadcast on the gigantic Thompson Reuters and NASDAQ digital billboards in Times Square this month.
Under a social element, people can follow the tour on Twitter @GhirardelliTour to find out where the tour is stopping.
So all you Chocolate lovers down in the States keep your eyes open for that free sample of chocolate and the chance to share your moment with the world :)
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