Win a trip to ICELAND

Icelandic distiller Reyka Vodka has announced that, in light of the recent disruptions caused by the volcanic activity in Iceland, it is encouraging travelers to share their recent stories for the chance to win a trip for two to Iceland.

Acknowledging the impact the recent volcanic activity has had on people’s travel plans around the world, Reyka is offering the chance to experience the unique spirit and natural beauty of Iceland once the dust has settled. Whether it’s a missed wedding, vacation, honeymoon or important business meeting, Reyka is looking to introduce impacted travelers to the real Iceland. In order to win, travelers, their friends and families should email their tales of frustration concerning the recent situation to info@reykavodka.com

Esprit "Semi-Nude" Event Draws Thousands

Last week, Esprit staged a “semi-naked” event for the grand opening of a New York store, drawing thousands of people. Created by marketing agency, The Rice Co., the “Love It and Leave It” promotion took place both inside and outside Esprit’s new store on 34th street.

Attendees were able to try on an Esprit outfit and keep it (if they liked it more than what they were wearing)! Clothes left behind were donated to Salvation Army.

Approximately 300 people received outfits while another 4,000 received $20 gift cards.

About 120 brave people changed their clothes in dressing rooms in the store windows, while models and some 100 members of the public used the streets as a dressing room. Hundreds of people stopped to watch the spectacle.

A “flash mob” of the event was captured ad is now circulating on YouTube.